* Simply Selling is a self-help sales manual that addresses every single person who is out there selling and encourages sales people to develop their own sales style, suited to their own unique personality.* Simply Selling appeals to everyone whose working life is selling, by "telling it as it is"* Simply Selling responds to the ever increasing demands for sales people to improve their professional standard, which includes in-depth knowledge of the product and services they are selling.* Simply Selling is practical and filled with real life examples and tips.* Simply Selling offers many summaries and exercises to put all the learning into practise* Simply Selling is interesting to read, written in clear, jargon-free English and tells many stories with which the reader can easily identify.* Simply Selling is written by people who make their living selling, just like the reader.