Not many people know that there was actually a time where the value of Garuda Indonesia had reached only 1 US dollar. The company had a very large debt and the problem was so acute that the company’s reputation slowly collapsed. Then, the internal problems followed. However, Garuda Indonesia, as we know it now, is a story to be proud of. Garuda has become an airline that has a respected reputation all over the world and also gained international accolades. This book examines the transformation program that Garuda Indonesia implemented over the years, led by the CEO, Emirsyah Satar. Garuda Indonesia’s strong commitment to further innovation is inspiring, and positions the airline well to keep pace with the rapid growth in the global airline industry and be ready to embrace even wider opportunities. Andrew Herdman, Director General, Association of Asia Pacific Airlines (AAPA) Garuda Indonesia has already staked their position as a major carrier in Asia, and this will surely continue, with a great opportunity for them to reach even greater heights globally in the near future. Dr. Dinesh Keskar, Senior Vice President, Sales, The Boeing Company We are pleased to have been part of the exciting journey embarked upon by Garuda Indonesia in 2005 with its transformation programme. We congratulate Garuda Indonesia on the outstanding progress it has made so far and we look forward to continuing to work closely with the airline as it realises its full potential as one of Asia’s premier international carriers. Tom Williams, Executive Vice President, Programmes, Airbus In recent years, Garuda Indonesia has undergone a remarkable transformation. Various strategic improvements have been successfully initiated, including the expansion of both the fleet and network, as well as a service enhancement program. Tony Tyler, Director General IATA Our collaboration with Garuda demonstrates that the best way to grow, is to grow together with our customers. GE will continue to support Garuda’s commitment to fortify its strong position in the competitive airline industry. Mr. Jeff Immelt, Chairman & CEO GE