"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through ...

The most comprehensive, up-to-date guide on how you can best parent a child with depression Is Your Child Depressed? provides a thorough, up-to-date guide to help you identify and understand childhood depression. This compassionate guide confronts such controversial topics as medications in very young children and adolescents, and offers practical strategies for finding the right professional, disciplining for a depressed child, and how to help your whole family get through the challenges of ...

Now updated to reflect the changing environment of business finance, this book includes new material on life insurance, life annuities and more. Students learn how to master effective problem-solving techniques with 1,224 practice problems and questions. The large number and variety of practical applications offer a feel for how to conduct business and financial transactions in the real world. Finally, review problems offer the opportunity for more study or self-testing. ...