Notice (8): Undefined variable: quota [APP/View/Browses/product_book.ctp, line 60]
Code Context
    }



    if ($quota['quota']['quota_person'] != 0)
$viewFile = '/home/store3/public/www3.bukabuku.com/app/View/Browses/product_book.ctp'
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			'address1' => 'Ruko Cempaka Mas Blok M/50',
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			'name' => 'Gen M',
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			'description_small' => '  Kalau selama ini kita mengenal Gen X, Gen Y, atau Gen Z, buku ini memperkenalkan generasi baru konsumen Muslim yang dikenal Gen M atau Generation Muslim. Mereka religius, modern, mengedepankan kebaikan, dan memiliki daya beli yang tinggi. Merekalah yang bakal mendominasi jagad pemasaran di Indonesia.    Dengan potensi yang dimiliki Gen M, setiap marketer dan entrepreneur tak mungkin mengabaikan mereka. Bukan karena&nbsp; sudah memiliki daya beli yang tinggi, melainkan mereka juga memiliki ',
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			'description_small' => '"Kaderisasi itu selalu jadi pekerjaan rumah. Buat challenge 100 tahun, 200 tahun ke depan. Bagaimana perusahaan Survive?
--- Irawati Setiady, Kalbe

"Pas kita masuk jurang, di situlah kita belajar. Ketemu opportunity baru, yaitu Adaro. Kalau nggak masuk jurang waktu itu, nggak ketemu opportunity-nya Adaro"
-- Ariano Rachmat, Triputra Group

"Nggak akan pernah ada yang bisa menggantikannya. Martha Tilaar ya Martha Tilaar. I have become to my own self."
-- Wulan Tilaar, Martha Tilaar ',
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			'description_small' => 'Buku Wajib Bagi Marketer dan pebisnis
 
 Buku ini fresh dan inventif karena merupakan studi pertama yang secara komprehensif mengidentifi kasi delapan segmen konsumen kelas menengah Indonesia. Kedelapan segmen tersebut adalah: Expert, Climber, Aspirator, Performer, Trendsetter, Follower, Settler, Flow-er.
 
 Buku ini menyajikan kajian yang sebelumnya tak pernah ada:
 MODEL SEGMENTASI KELAS MENENGAH, KARAKTERISTIK 8 SOSOK KONSUMEN KELAS MENENGAH, MIMPI-MIMPI MEREKA MENCAPAI KEBEBASAN ',
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			'description_small' => 'Consumer 3000 merupakan revolusi terbesar dalam sejarah pemasaran di Indonesia"

Konsumen kelas menengah (pengeluaran US$2-20 per hari) telah mencapai 134 juta atau hampir 60% dari jumlah penduduk Indonesia dan bertambah 8-9 juta setiap tahun. Sebuah pasar yang luar biasa.

Melalui karya rintisan yang menguak fenomena kelas menengah di Indonesia ini penulis mengajak para pembaca untuk menyelami 40 fenomena perilaku konsumen kelas menengah Indonesia, dan kemudian mengeksplorasi 40 ide luar ',
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Buku ini dapat dijadikan sumber pembelajaran mengenai kebijaksanaan dalam Islam, tentunya dengan ',
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	'description' => 'Gen M - Oleh: Yuswohady -   Kalau selama ini kita mengenal Gen X, Gen Y, atau Gen Z, buku ini memperkenalkan generasi baru konsumen Muslim yang dikenal Gen M atau Generation Muslim. Mereka religius, modern, mengedepankan kebaikan, dan memiliki daya beli yang tinggi. Merekalah yang bakal mendominasi jagad pemasaran di Indonesia.    Dengan potensi yang dimiliki Gen M, setiap marketer dan entrepreneur tak mungkin mengabaikan mereka. Bukan karena&nbsp; sudah memiliki daya beli yang tinggi, melainkan mereka juga memiliki karakteristik konsumen yang agak berbeda dengan konsumen secara umum. Dalam buku ini, temukan hal-hal bermanfaat untuk menggarap generasi ini secara maksimal dengan:      	Menyiapkan diri akan tren saat gaya hidup Islam mulai masuk dalam mainstream kebudayaan Indonesia.  	Kenali lebih dalam keenam industri yang menjadi primadona Gen M, dari fesyen dan kosmetik, makanan halal, keuangan, hingga pendidikan Islam.Strategi yang bisa diambil oleh pemain di industri tersebut sebagai panduan untuk memenangkan persaingan.          &nbsp;    KEUNGGULAN      	Penulis merupakan tokoh marketing senior yang sekaligus terbuka pada ide-ide segar, terutama pemasaran di kalangan generasi muslim muda  	Buku ini mengandung hasil riset 4 tahun, tim terpilih, dengan analisa yang sangat komprehensif. Sesuai untuk bekal entrepreur mengenali pola, trend, dan treatment yang tepat untuk konsumen muslim muda ini.  	Belum ada buku lokal yang khusus membahas tentang segmen market baru ini di Indonesia        &nbsp;  ',
	'og:title' => 'Gen M - Oleh: Yuswohady',
	'og:type' => 'book',
	'og:image' => 'https://img.bukabuku.net/product/6/a/6a765008792349d6796057344da89041.jpg',
	'og:url' => 'https://www.bukabuku.com/browses/product/9786022912606/gen-m.html',
	'og:description' => '  Kalau selama ini kita mengenal Gen X, Gen Y, atau Gen Z, buku ini memperkenalkan generasi baru konsumen Muslim yang dikenal Gen M atau Generation Muslim. Mereka religius, modern, mengedepankan kebaikan, dan memiliki daya beli yang tinggi. Merekalah yang bakal mendominasi jagad pemasaran di Indonesia.    Dengan potensi yang dimiliki Gen M, setiap marketer dan entrepreneur tak mungkin mengabaikan mereka. Bukan karena&nbsp; sudah memiliki daya beli yang tinggi, melainkan mereka juga memiliki karakteristik konsumen yang agak berbeda dengan konsumen secara umum. Dalam buku ini, temukan hal-hal bermanfaat untuk menggarap generasi ini secara maksimal dengan:      	Menyiapkan diri akan tren saat gaya hidup Islam mulai masuk dalam mainstream kebudayaan Indonesia.  	Kenali lebih dalam keenam industri yang menjadi primadona Gen M, dari fesyen dan kosmetik, makanan halal, keuangan, hingga pendidikan Islam.Strategi yang bisa diambil oleh pemain di industri tersebut sebagai panduan untuk memenangkan persaingan.          &nbsp;    KEUNGGULAN      	Penulis merupakan tokoh marketing senior yang sekaligus terbuka pada ide-ide segar, terutama pemasaran di kalangan generasi muslim muda  	Buku ini mengandung hasil riset 4 tahun, tim terpilih, dengan analisa yang sangat komprehensif. Sesuai untuk bekal entrepreur mengenali pola, trend, dan treatment yang tepat untuk konsumen muslim muda ini.  	Belum ada buku lokal yang khusus membahas tentang segmen market baru ini di Indonesia        &nbsp;  ',
	'twitter:title' => 'Gen M - Oleh: Yuswohady',
	'twitter:description' => '  Kalau selama ini kita mengenal Gen X, Gen Y, atau Gen Z, buku ini memperkenalkan generasi baru konsumen Muslim yang dikenal Gen M atau Generation Muslim. Mereka religius, modern, mengedepankan kebaikan, dan memiliki daya beli yang tinggi. Merekalah yang bakal mendominasi jagad pemasaran di Indonesia.    Dengan potensi yang dimiliki Gen M, setiap marketer dan entrepreneur tak mungkin mengabaikan mereka. Bukan karena&nbsp; sudah memiliki daya beli yang tinggi, melainkan mereka juga memiliki karakteristik konsumen yang agak berbeda dengan konsumen secara umum. Dalam buku ini, temukan hal-hal bermanfaat untuk menggarap generasi ini secara maksimal dengan:      	Menyiapkan diri akan tren saat gaya hidup Islam mulai masuk dalam mainstream kebudayaan Indonesia.  	Kenali lebih dalam keenam industri yang menjadi primadona Gen M, dari fesyen dan kosmetik, makanan halal, keuangan, hingga pendidikan Islam.Strategi yang bisa diambil oleh pemain di industri tersebut sebagai panduan untuk memenangkan persaingan.          &nbsp;    KEUNGGULAN      	Penulis merupakan tokoh marketing senior yang sekaligus terbuka pada ide-ide segar, terutama pemasaran di kalangan generasi muslim muda  	Buku ini mengandung hasil riset 4 tahun, tim terpilih, dengan analisa yang sangat komprehensif. Sesuai untuk bekal entrepreur mengenali pola, trend, dan treatment yang tepat untuk konsumen muslim muda ini.  	Belum ada buku lokal yang khusus membahas tentang segmen market baru ini di Indonesia        &nbsp;  ',
	'twitter:image' => 'https://img.bukabuku.net/product/6/a/6a765008792349d6796057344da89041.jpg'
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include - APP/View/Browses/product_book.ctp, line 60
View::_evaluate() - CORE/Cake/View/View.php, line 971
View::_render() - CORE/Cake/View/View.php, line 933
View::render() - CORE/Cake/View/View.php, line 473
Controller::render() - CORE/Cake/Controller/Controller.php, line 963
BrowsesController::product() - APP/Controller/BrowsesController.php, line 2268
ReflectionMethod::invokeArgs() - [internal], line ??
Controller::invokeAction() - CORE/Cake/Controller/Controller.php, line 491
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 193
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
[main] - APP/webroot/index.php, line 110