This book continues to grow in popularity with instructors because of its emphasis on teaching students to critically evaluate and solve actual business problems. Zimmerman is able to achieve this through: 1) Strong conceptual framework; 2) Business orientation focusing on how organizations work; 3) Balance between concepts & practice; 4) Strongest problem material available. Daftar Isi 1 Introduction 2 The Nature of Costs 3 Opportunity Cost of Capital and Capital Budgeting 4 ...