Indonesia's participation in World Expo began in New York City in 1964, more than a century after the Great Exhibition was first held in 1851 in London, United Kingdom. Held more or less every five years, like the Olympic Games or the Football Cup, the World Expo is an international gathering event the world awaits in great anticipation.


"In our history of participation in the World Expo, it was the first time ever we came forward as one collaborative cross-sectoral body where the Government took on partnerships with the country's super-brands and creative communities."
—Susilo Bambang Yudhoyono, President of the Republic of Indonesia, Initiator of Indonesia's Participation in World Expo Shanghai 2011