This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, while topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text ...

Principles of Accounting Indonesia Adaptation 2nd Edition combines the prominent and widely-adopted Principles of Accounting by James M. Reeve, Carl S. Warren, and Jonathan E. Duchac, with the uniqueness of Indonesia's business environment. The adaptor team consisting of well-experienced academician from University of Indonesia and Airlangga University has adapted the text by highlighting special features, such as: - More than 75 Indonesian real companies are presented inside various ...