Notice (8): Undefined variable: quota [APP/View/Browses/product_book.ctp, line 60]
Code Context
    }



    if ($quota['quota']['quota_person'] != 0)
$viewFile = '/home/store3/public/www3.bukabuku.com/app/View/Browses/product_book.ctp'
$dataForView = array(
	'browse_view' => 'grid',
	'system' => array(
		'store' => array(
			'id' => '3',
			'name' => 'Bukabuku.com',
			'name_label' => 'Bukabuku.com',
			'url' => 'www.bukabuku.com',
			'email_name' => 'Bukabuku.com',
			'key' => '83be148a0563b4bebcb391917485dcc2',
			'logo' => 'logo.gif',
			'email_order' => 'cs@bukabuku.com',
			'email_order_amazon' => 'cs@emails.bukabuku.com',
			'address1' => 'Ruko Cempaka Mas Blok M/50',
			'address2' => 'Jln. Letjen Suprapto',
			'address3' => 'Jakarta Pusat',
			'zip' => '10640',
			'phone1' => '0896-7269-1122',
			'phone2' => '',
			'show_language_picker' => 'no',
			'show_department_picker' => 'no',
			'maintenance_mode' => 'no',
			'readonly_mode' => 'no',
			'show_banners' => 'yes',
			'show_top_20' => 'yes',
			'social_media_login' => 'yes',
			'email_partnership' => 'partnership@bukabuku.com',
			'allow_cod' => 'yes',
			'sphinx_host' => 'sphinx2.bukabuku.net',
			'sphinx_product_index_local' => 'product_bukabuku',
			'sphinx_product_index' => 'product_bukabuku_rt'
		),
		'cart_content' => array(
			'products' => array([maximum depth reached]),
			'count' => (int) 0
		),
		'language' => array(
			'ind' => 'Indonesia'
		),
		'depts' => array(
			'all' => 'Semua Departemen',
			'book' => 'Books'
		),
		'store_depts' => array(
			(int) 0 => array(
				[maximum depth reached]
			)
		),
		'menu_categories' => array(
			'Books' => array(
				[maximum depth reached]
			)
		),
		'wishlists' => array()
	),
	'show_edit' => false,
	'products_by_author' => array(
		(int) 0 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 1 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 2 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 3 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 4 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 5 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 6 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 7 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 8 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 9 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 10 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 11 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 12 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 13 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 14 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 15 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 16 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 17 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 18 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 19 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 20 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 21 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 22 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 23 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 24 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 25 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 26 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 27 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 28 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		),
		(int) 29 => array(
			'SearchCache' => array(
				[maximum depth reached]
			),
			'BrandRule' => array(
				[maximum depth reached]
			),
			'ProductRank' => array(
				[maximum depth reached]
			),
			'Category' => array(
				[maximum depth reached]
			),
			'SearchCacheDetail' => array(
				[maximum depth reached]
			)
		)
	),
	'current_author' => array(
		'People' => array(
			'id' => '35077',
			'name' => 'Other',
			'description' => null,
			'email' => null,
			'website' => null,
			'facebook' => null,
			'twitter' => null,
			'instagram' => null,
			'google+' => null
		),
		'PeopleImage' => array()
	),
	'products_bought_relation' => array(),
	'availability' => array(
		'text' => 'Stock tidak tersedia',
		'color' => 'product_status_red',
		'qty' => '0'
	),
	'promo_combined' => array(),
	'result' => array(
		'ProductBook' => array(
			'id' => '2010000464113',
			'EAN' => '2010000464113',
			'code' => '',
			'name' => 'Komunikasi Cinta',
			'subname' => '',
			'brand' => 'Kepustakaan Populer Gramedia',
			'brand_id' => '2191',
			'brand_discount_id' => null,
			'dimension_x' => '140',
			'dimension_y' => '210',
			'dimension_z' => '0',
			'shipping_weight' => '250',
			'weight_flag' => 'brand',
			'price' => '40000',
			'price_dollar' => '40000',
			'currency' => 'IDR',
			'description' => '<p>Apakah penjualan tahun ini tidak mencapai target atau merosot dibanding tahun lalu? Apakah produk Anda ingin bisa laris manis? Komunikasi Cinta membahas secara rinci langkah-langkah yang perlu ditempuh para pemasar untuk memperkenalkan dan menjual produk dengan jitu. </p><p>Djito Kasilo ialah seorang marketing communication strategic planner yang sudah malang-melintang di Indonesia. Ia memulai karirnya pada tahun 80-an di Matari Advertising Jakarta, advertising agency nasional terbesar. Kemudian ia menjadi Creative Director beberapa agensi seperti Binamark, Fortune Indonesia, Poliyama, maupun Hotline Advertising. Ia terakhir menjadi Creative Director TBWA Indonesia, advertising agency kaliber dunia yang berpusat di New York. Kini, dia menjadi Branding Consultant dan Creative Partner di beberapa perusahaan. </p><p>Beberapa kategori brand pernah ditangani oleh Djito di antaranya Bank Danamon, BCA, Sari Ayu, Simas Margarine, Nivea, Bintang Zero, Adidas, Sanex Motor, kartu kredit Manhattan, Kartu As Telkomsel, Total Detergent, dll. </p><p>Djito pernah mmenjadi konsultan komunikasi Departemen Pendidikan, TNI AL, maupun Komisi Pemberantas Korupsi (KPK). Di samping itu juga pernah membantu kesuksesan pemilihan kepala daerah maupun partai politik.</p><p> </p><p>Menurut Djito problem yang dihadapi oleh para pemasar adalah menyampaikan ide produk kepada calon pembeli. Sayang di sayang, sebagian besar pemasar hanya memihak produsen atau perusahaannya dalam menyampaikan pesan. Menurut Djito, justru pemasar yang sukses semestinya memihak hati calon pembeli. Kalau diibaratkan, hubungan antara pemasar dan calon pembeli semestinya seperti cara komunikasi sepasang kekasih yang sedang jatuh cinta. Itulah sebabnya buku ini diberi judul <i>Komunikasi Cinta</i>. </p><p>Untuk merebut hati pembeli, Djito menganjurkan para pemasar memahami sungguh-sungguh keinginan calon konsumen sedemikian rupa, sehingga pesan-pesan yang hendak disampaikan sampai di G-Spot dalam benak konsumen.</p><p><hr /></p><p>Inilah yang disebut penjelajahan spiritual komunikasi pemasaran. Saya bisa merasakan pengalaman ini sewaktu membaca buku ini.</p><p>Th Wiryawan, Presdir ilead Indonesia </p><p>Orang gampang tersesat di kegelapan rimba komunikasi pemasaran... padahal berkomunikasi dan berjualan adalah dua perkara yang berbeda. Nah, buku ini akan bikin melek komunikasi, dan mengurangi risiko tersesat di rimba gelap itu.</p><p>Butet Kertaredjasa, budayawan dan pengecer jasa akting </p><p>Terobosan baru buku ini adalah menganalogikan ide kreatif sebagai kendaraan dan media sebagai jalan yang harus sinergis sejak di gerbang pertama. Ini yang disebut komunikasi integral. Menghujam ke hati konsumen.</p><p>Andi Sadha, Managing Partner Activate </p><p>Membaca buku ini bagaikan menemukan connecting door ke ruang hati konsumen/rakyat.</p><p>A. Muqowam, Ketua Komisi V DPR RI </p><p>Hanya komitmen dan pengabdian besar pada profesi yang bisa menulis buku seperti ini.</p><p>Irfan Ramli, CEO Hakudodo Indonesia, Sekjen Persatuan Perusahaan Periklanan Indonesia (P3I)</p><p><hr /></p><p>Nukilan pengantar penulis:</p><p></p><p>Meski aku insan periklanan, sebetulnya aku enggak cuma mau ngomongin iklan, tapi lebih ke komunikasi</p>',
			'eol' => 'no',
			'product_group_id' => null,
			'department_id' => '0',
			'review_rating' => '0',
			'review_count' => '0',
			'review_count_1' => '0',
			'review_count_2' => '0',
			'review_count_3' => '0',
			'review_count_4' => '0',
			'review_count_5' => '0',
			'sold' => '0',
			'status' => 'active',
			'isbn' => '',
			'isbn13' => '',
			'date_release' => '8 Juli 2008',
			'date_available' => '0000-00-00',
			'serie_id' => '0',
			'serie' => '',
			'edition' => '',
			'pages' => '0',
			'tax' => 'include',
			'status_available' => 'normal',
			'redirect_ean' => null,
			'data_source' => null,
			'data_source_id' => null,
			'data_source_updated' => null,
			'created' => null,
			'modified' => null,
			'price_discount' => (int) 32000,
			'discount_percent' => '20',
			'dimension' => '140 mm x 210 mm'
		),
		'Brand' => array(
			'id' => '2191',
			'name' => 'Kepustakaan Populer Gramedia',
			'name_web' => 'Kepustakaan Populer Gramedia',
			'website' => '',
			'phone' => '',
			'fax' => '',
			'email' => '',
			'facebook' => '',
			'twitter' => '',
			'cash_status' => null,
			'cash_value' => null,
			'credit_status' => null,
			'credit_value' => null,
			'consign_status' => null,
			'consign_value' => null,
			'status' => 'active',
			'created' => '2014-06-14 11:32:35',
			'modified' => '2014-06-14 11:32:38',
			'department_id' => '1'
		),
		'SearchCache' => array(
			'id' => '46415',
			'product_id' => '2010000464113',
			'product_id_old' => '168100',
			'serie' => '',
			'serie_id' => '0',
			'name' => 'Komunikasi Cinta',
			'subname' => '',
			'edition' => null,
			'date_release' => '2008-07-08',
			'date_calc' => '2008-07-08',
			'date_available' => '2008-07-08',
			'ean' => '2010000464113',
			'string_x1' => 'Other',
			'string_x2' => '',
			'string_x3' => null,
			'code' => '',
			'code_x1' => '',
			'code_x2' => '',
			'code_x3' => null,
			'code_x4' => null,
			'code_x5' => null,
			'brand' => 'Kepustakaan Populer Gramedia',
			'brand_id' => '2191',
			'price_min' => '40000',
			'price_max' => '0',
			'price_dollar' => '40000',
			'currency' => 'IDR',
			'rating' => '0',
			'reviewer' => '0',
			'department' => 'Books',
			'department_code' => 'book',
			'department_id' => '1',
			'picture' => '',
			'picture_old' => '9789799101211.jpg',
			'product_group_id' => '0',
			'parent_group_id' => null,
			'dimension_x' => '140',
			'dimension_y' => '210',
			'dimension_z' => '0',
			'weight' => '250',
			'qty' => '0',
			'qty_supplier' => '0',
			'sold' => '0',
			'safety_stock' => '0',
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		'description' => '<p>Apakah penjualan tahun ini tidak mencapai target atau merosot dibanding tahun lalu? Apakah produk Anda ingin bisa laris manis? Komunikasi Cinta membahas secara rinci langkah-langkah yang perlu ditempuh para pemasar untuk memperkenalkan dan menjual produk dengan jitu. </p><p>Djito Kasilo ialah seorang marketing communication strategic planner yang sudah malang-melintang di Indonesia. Ia memulai karirnya pada tahun 80-an di Matari Advertising Jakarta, advertising agency nasional terbesar. Kemudian ia menjadi Creative Director beberapa agensi seperti Binamark, Fortune Indonesia, Poliyama, maupun Hotline Advertising. Ia terakhir menjadi Creative Director TBWA Indonesia, advertising agency kaliber dunia yang berpusat di New York. Kini, dia menjadi Branding Consultant dan Creative Partner di beberapa perusahaan. </p><p>Beberapa kategori brand pernah ditangani oleh Djito di antaranya Bank Danamon, BCA, Sari Ayu, Simas Margarine, Nivea, Bintang Zero, Adidas, Sanex Motor, kartu kredit Manhattan, Kartu As Telkomsel, Total Detergent, dll. </p><p>Djito pernah mmenjadi konsultan komunikasi Departemen Pendidikan, TNI AL, maupun Komisi Pemberantas Korupsi (KPK). Di samping itu juga pernah membantu kesuksesan pemilihan kepala daerah maupun partai politik.</p><p> </p><p>Menurut Djito problem yang dihadapi oleh para pemasar adalah menyampaikan ide produk kepada calon pembeli. Sayang di sayang, sebagian besar pemasar hanya memihak produsen atau perusahaannya dalam menyampaikan pesan. Menurut Djito, justru pemasar yang sukses semestinya memihak hati calon pembeli. Kalau diibaratkan, hubungan antara pemasar dan calon pembeli semestinya seperti cara komunikasi sepasang kekasih yang sedang jatuh cinta. Itulah sebabnya buku ini diberi judul <i>Komunikasi Cinta</i>. </p><p>Untuk merebut hati pembeli, Djito menganjurkan para pemasar memahami sungguh-sungguh keinginan calon konsumen sedemikian rupa, sehingga pesan-pesan yang hendak disampaikan sampai di G-Spot dalam benak konsumen.</p><p><hr /></p><p>Inilah yang disebut penjelajahan spiritual komunikasi pemasaran. Saya bisa merasakan pengalaman ini sewaktu membaca buku ini.</p><p>Th Wiryawan, Presdir ilead Indonesia </p><p>Orang gampang tersesat di kegelapan rimba komunikasi pemasaran... padahal berkomunikasi dan berjualan adalah dua perkara yang berbeda. Nah, buku ini akan bikin melek komunikasi, dan mengurangi risiko tersesat di rimba gelap itu.</p><p>Butet Kertaredjasa, budayawan dan pengecer jasa akting </p><p>Terobosan baru buku ini adalah menganalogikan ide kreatif sebagai kendaraan dan media sebagai jalan yang harus sinergis sejak di gerbang pertama. Ini yang disebut komunikasi integral. Menghujam ke hati konsumen.</p><p>Andi Sadha, Managing Partner Activate </p><p>Membaca buku ini bagaikan menemukan connecting door ke ruang hati konsumen/rakyat.</p><p>A. Muqowam, Ketua Komisi V DPR RI </p><p>Hanya komitmen dan pengabdian besar pada profesi yang bisa menulis buku seperti ini.</p><p>Irfan Ramli, CEO Hakudodo Indonesia, Sekjen Persatuan Perusahaan Periklanan Indonesia (P3I)</p><p><hr /></p><p>Nukilan pengantar penulis:</p><p></p><p>Meski aku insan periklanan, sebetulnya aku enggak cuma mau ngomongin iklan, tapi lebih ke komunikasi</p>',
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	'description' => 'Komunikasi Cinta - Oleh: Other - Apakah penjualan tahun ini tidak mencapai target atau merosot dibanding tahun lalu? Apakah produk Anda ingin bisa laris manis? Komunikasi Cinta membahas secara rinci langkah-langkah yang perlu ditempuh para pemasar untuk memperkenalkan dan menjual produk dengan jitu. Djito Kasilo ialah seorang marketing communication strategic planner yang sudah malang-melintang di Indonesia. Ia memulai karirnya pada tahun 80-an di Matari Advertising Jakarta, advertising agency nasional terbesar. Kemudian ia menjadi Creative Director beberapa agensi seperti Binamark, Fortune Indonesia, Poliyama, maupun Hotline Advertising. Ia terakhir menjadi Creative Director TBWA Indonesia, advertising agency kaliber dunia yang berpusat di New York. Kini, dia menjadi Branding Consultant dan Creative Partner di beberapa perusahaan. Beberapa kategori brand pernah ditangani oleh Djito di antaranya Bank Danamon, BCA, Sari Ayu, Simas Margarine, Nivea, Bintang Zero, Adidas, Sanex Motor, kartu kredit Manhattan, Kartu As Telkomsel, Total Detergent, dll. Djito pernah mmenjadi konsultan komunikasi Departemen Pendidikan, TNI AL, maupun Komisi Pemberantas Korupsi (KPK). Di samping itu juga pernah membantu kesuksesan pemilihan kepala daerah maupun partai politik. Menurut Djito problem yang dihadapi oleh para pemasar adalah menyampaikan ide produk kepada calon pembeli. Sayang di sayang, sebagian besar pemasar hanya memihak produsen atau perusahaannya dalam menyampaikan pesan. Menurut Djito, justru pemasar yang sukses semestinya memihak hati calon pembeli. Kalau diibaratkan, hubungan antara pemasar dan calon pembeli semestinya seperti cara komunikasi sepasang kekasih yang sedang jatuh cinta. Itulah sebabnya buku ini diberi judul Komunikasi Cinta. Untuk merebut hati pembeli, Djito menganjurkan para pemasar memahami sungguh-sungguh keinginan calon konsumen sedemikian rupa, sehingga pesan-pesan yang hendak disampaikan sampai di G-Spot dalam benak konsumen.Inilah yang disebut penjelajahan spiritual komunikasi pemasaran. Saya bisa merasakan pengalaman ini sewaktu membaca buku ini.Th Wiryawan, Presdir ilead Indonesia Orang gampang tersesat di kegelapan rimba komunikasi pemasaran... padahal berkomunikasi dan berjualan adalah dua perkara yang berbeda. Nah, buku ini akan bikin melek komunikasi, dan mengurangi risiko tersesat di rimba gelap itu.Butet Kertaredjasa, budayawan dan pengecer jasa akting Terobosan baru buku ini adalah menganalogikan ide kreatif sebagai kendaraan dan media sebagai jalan yang harus sinergis sejak di gerbang pertama. Ini yang disebut komunikasi integral. Menghujam ke hati konsumen.Andi Sadha, Managing Partner Activate Membaca buku ini bagaikan menemukan connecting door ke ruang hati konsumen/rakyat.A. Muqowam, Ketua Komisi V DPR RI Hanya komitmen dan pengabdian besar pada profesi yang bisa menulis buku seperti ini.Irfan Ramli, CEO Hakudodo Indonesia, Sekjen Persatuan Perusahaan Periklanan Indonesia (P3I)Nukilan pengantar penulis:Meski aku insan periklanan, sebetulnya aku enggak cuma mau ngomongin iklan, tapi lebih ke komunikasi',
	'og:title' => 'Komunikasi Cinta - Oleh: Other',
	'og:type' => 'book',
	'og:url' => 'https://www.bukabuku.com/browses/product/2010000464113/komunikasi-cinta.html',
	'og:description' => 'Apakah penjualan tahun ini tidak mencapai target atau merosot dibanding tahun lalu? Apakah produk Anda ingin bisa laris manis? Komunikasi Cinta membahas secara rinci langkah-langkah yang perlu ditempuh para pemasar untuk memperkenalkan dan menjual produk dengan jitu. Djito Kasilo ialah seorang marketing communication strategic planner yang sudah malang-melintang di Indonesia. Ia memulai karirnya pada tahun 80-an di Matari Advertising Jakarta, advertising agency nasional terbesar. Kemudian ia menjadi Creative Director beberapa agensi seperti Binamark, Fortune Indonesia, Poliyama, maupun Hotline Advertising. Ia terakhir menjadi Creative Director TBWA Indonesia, advertising agency kaliber dunia yang berpusat di New York. Kini, dia menjadi Branding Consultant dan Creative Partner di beberapa perusahaan. Beberapa kategori brand pernah ditangani oleh Djito di antaranya Bank Danamon, BCA, Sari Ayu, Simas Margarine, Nivea, Bintang Zero, Adidas, Sanex Motor, kartu kredit Manhattan, Kartu As Telkomsel, Total Detergent, dll. Djito pernah mmenjadi konsultan komunikasi Departemen Pendidikan, TNI AL, maupun Komisi Pemberantas Korupsi (KPK). Di samping itu juga pernah membantu kesuksesan pemilihan kepala daerah maupun partai politik. Menurut Djito problem yang dihadapi oleh para pemasar adalah menyampaikan ide produk kepada calon pembeli. Sayang di sayang, sebagian besar pemasar hanya memihak produsen atau perusahaannya dalam menyampaikan pesan. Menurut Djito, justru pemasar yang sukses semestinya memihak hati calon pembeli. Kalau diibaratkan, hubungan antara pemasar dan calon pembeli semestinya seperti cara komunikasi sepasang kekasih yang sedang jatuh cinta. Itulah sebabnya buku ini diberi judul Komunikasi Cinta. Untuk merebut hati pembeli, Djito menganjurkan para pemasar memahami sungguh-sungguh keinginan calon konsumen sedemikian rupa, sehingga pesan-pesan yang hendak disampaikan sampai di G-Spot dalam benak konsumen.Inilah yang disebut penjelajahan spiritual komunikasi pemasaran. Saya bisa merasakan pengalaman ini sewaktu membaca buku ini.Th Wiryawan, Presdir ilead Indonesia Orang gampang tersesat di kegelapan rimba komunikasi pemasaran... padahal berkomunikasi dan berjualan adalah dua perkara yang berbeda. Nah, buku ini akan bikin melek komunikasi, dan mengurangi risiko tersesat di rimba gelap itu.Butet Kertaredjasa, budayawan dan pengecer jasa akting Terobosan baru buku ini adalah menganalogikan ide kreatif sebagai kendaraan dan media sebagai jalan yang harus sinergis sejak di gerbang pertama. Ini yang disebut komunikasi integral. Menghujam ke hati konsumen.Andi Sadha, Managing Partner Activate Membaca buku ini bagaikan menemukan connecting door ke ruang hati konsumen/rakyat.A. Muqowam, Ketua Komisi V DPR RI Hanya komitmen dan pengabdian besar pada profesi yang bisa menulis buku seperti ini.Irfan Ramli, CEO Hakudodo Indonesia, Sekjen Persatuan Perusahaan Periklanan Indonesia (P3I)Nukilan pengantar penulis:Meski aku insan periklanan, sebetulnya aku enggak cuma mau ngomongin iklan, tapi lebih ke komunikasi',
	'twitter:title' => 'Komunikasi Cinta - Oleh: Other',
	'twitter:description' => 'Apakah penjualan tahun ini tidak mencapai target atau merosot dibanding tahun lalu? Apakah produk Anda ingin bisa laris manis? Komunikasi Cinta membahas secara rinci langkah-langkah yang perlu ditempuh para pemasar untuk memperkenalkan dan menjual produk dengan jitu. Djito Kasilo ialah seorang marketing communication strategic planner yang sudah malang-melintang di Indonesia. Ia memulai karirnya pada tahun 80-an di Matari Advertising Jakarta, advertising agency nasional terbesar. Kemudian ia menjadi Creative Director beberapa agensi seperti Binamark, Fortune Indonesia, Poliyama, maupun Hotline Advertising. Ia terakhir menjadi Creative Director TBWA Indonesia, advertising agency kaliber dunia yang berpusat di New York. Kini, dia menjadi Branding Consultant dan Creative Partner di beberapa perusahaan. Beberapa kategori brand pernah ditangani oleh Djito di antaranya Bank Danamon, BCA, Sari Ayu, Simas Margarine, Nivea, Bintang Zero, Adidas, Sanex Motor, kartu kredit Manhattan, Kartu As Telkomsel, Total Detergent, dll. Djito pernah mmenjadi konsultan komunikasi Departemen Pendidikan, TNI AL, maupun Komisi Pemberantas Korupsi (KPK). Di samping itu juga pernah membantu kesuksesan pemilihan kepala daerah maupun partai politik. Menurut Djito problem yang dihadapi oleh para pemasar adalah menyampaikan ide produk kepada calon pembeli. Sayang di sayang, sebagian besar pemasar hanya memihak produsen atau perusahaannya dalam menyampaikan pesan. Menurut Djito, justru pemasar yang sukses semestinya memihak hati calon pembeli. Kalau diibaratkan, hubungan antara pemasar dan calon pembeli semestinya seperti cara komunikasi sepasang kekasih yang sedang jatuh cinta. Itulah sebabnya buku ini diberi judul Komunikasi Cinta. Untuk merebut hati pembeli, Djito menganjurkan para pemasar memahami sungguh-sungguh keinginan calon konsumen sedemikian rupa, sehingga pesan-pesan yang hendak disampaikan sampai di G-Spot dalam benak konsumen.Inilah yang disebut penjelajahan spiritual komunikasi pemasaran. Saya bisa merasakan pengalaman ini sewaktu membaca buku ini.Th Wiryawan, Presdir ilead Indonesia Orang gampang tersesat di kegelapan rimba komunikasi pemasaran... padahal berkomunikasi dan berjualan adalah dua perkara yang berbeda. Nah, buku ini akan bikin melek komunikasi, dan mengurangi risiko tersesat di rimba gelap itu.Butet Kertaredjasa, budayawan dan pengecer jasa akting Terobosan baru buku ini adalah menganalogikan ide kreatif sebagai kendaraan dan media sebagai jalan yang harus sinergis sejak di gerbang pertama. Ini yang disebut komunikasi integral. Menghujam ke hati konsumen.Andi Sadha, Managing Partner Activate Membaca buku ini bagaikan menemukan connecting door ke ruang hati konsumen/rakyat.A. Muqowam, Ketua Komisi V DPR RI Hanya komitmen dan pengabdian besar pada profesi yang bisa menulis buku seperti ini.Irfan Ramli, CEO Hakudodo Indonesia, Sekjen Persatuan Perusahaan Periklanan Indonesia (P3I)Nukilan pengantar penulis:Meski aku insan periklanan, sebetulnya aku enggak cuma mau ngomongin iklan, tapi lebih ke komunikasi'
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include - APP/View/Browses/product_book.ctp, line 60
View::_evaluate() - CORE/Cake/View/View.php, line 971
View::_render() - CORE/Cake/View/View.php, line 933
View::render() - CORE/Cake/View/View.php, line 473
Controller::render() - CORE/Cake/Controller/Controller.php, line 963
BrowsesController::product() - APP/Controller/BrowsesController.php, line 2268
ReflectionMethod::invokeArgs() - [internal], line ??
Controller::invokeAction() - CORE/Cake/Controller/Controller.php, line 491
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 193
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 167
[main] - APP/webroot/index.php, line 110