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Measuring Marketing: 103 Key Metrics Every Marketer Needs








Measuring Marketing: 103 Key Metrics Every Marketer Needs 
oleh: John Davis
> Buku Impor » Business, Management & Self Improvement

List Price :   Rp 635.294
Your Price :    Rp 540.000 (15% OFF)
 
Penerbit :    Wiley
Edisi :    Paperback
ISBN :    0470821329
Tgl Penerbitan :    2006-11-24
Bahasa :    English
 
Halaman :    440
Tag :    buku impor 1a
Sinopsis Buku:
Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing’s many stakeholders to be accountable for its strategies and activities.



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John Davis
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